Set the palette
Open Brand & settings. Set the primary and secondary colours and check their swatches. Record the brand name and a short description of the tone your team uses.
Apply the brief
Choose which elements should use the accent colour. Reserve the stronger colour for important actions or figures and give body text enough contrast against its background.
Review a sample page
Check a heading, a chart and a call to action together. Artwork with lettering baked into the image may need its own revision to match a new palette.
Example brief
What makes a useful brand voice preference?
Give a short example a writer could imitate. A support team might want a direct opening, plain verbs and one clear next step. Include a sentence the team actually uses.