Choose a canvas for the destination
A square works well for an invitation with a short headline. A taller portrait leaves room for a photograph and a second line of information. Pick the format before cropping a face or placing the date.
Build an invitation
Put the event name first. Keep the date, venue and booking instruction together. Move the image crop while keeping those details inside the page.
Check the post at phone size
Open the exported image on a phone. If someone has to zoom to read the time, shorten the supporting copy and enlarge the event details.
Example brief
What belongs on an event announcement?
A gallery opening needs the exhibition name, date, venue and a way to book. Put the artist’s biography in the caption or a separate carousel so the invitation is legible at phone size.