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Interactive example
A real, editable example. Try moving a layer or changing the design. Create your own studio
THE CONVERSATION SERIES
Less pitching.
Better listening.
ASK
LISTEN
A practical starting point for customer conversations.
ASK & LISTEN / SWIPE TO EXPLORE
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ASK & LISTEN
01
Ask about a real moment.
Invite a recent example: what happened, what they tried and what got in the way.
ASK & LISTEN / 2 OF 4
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02 / IN PRACTICE
Follow the detail.
Use neutral follow-up questions. Give the person time to finish before offering your interpretation.
ASK & LISTEN / 3 OF 4
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ASK & LISTEN
03
Keep observation separate.
Record what was said, what you observed and what you inferred as different things.
KEEP WHAT IS USEFUL. MAKE IT YOURS.
ASK & LISTEN / 4 OF 4
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